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For principals and agency owners

Your agents.
Your brand.
One place to work.

Give your office one workspace: a branded agency site with every agent on it, listings imported from a link, every enquiry and deal tracked, and records kept the way compliance expects.

Free to set up. Nothing goes live until you publish it.

A bright, welcoming interior with room to work and meet
Built for the office

Every agent, every deal,
on the record.

Team, listings, deals and records together

What the office gets

The tools your agents use, in a workspace you run.

Principals see the whole picture. Agents get their own tools. Everyone works from the same listings, contacts and deals.

  • Team and roles

    One workspace for the whole office.

    Invite your agents by email, give principals the owner role and agents the member role, and remove access the day someone leaves.

  • Agency brand site

    Your agency site, with every agent on it.

    One branded website for the agency, with your listings, your people and your areas. Connect your own domain on the Agency plan.

  • Listings at scale

    Bring the stock across in an afternoon.

    Import listings from supported links. Each one lands as a draft for review, never published by surprise.

  • Live on prop.forsale

    Your stock where buyers are searching.

    Published listings go live on prop.forsale, where people search in plain words, near them and around the world.

  • Deal tracker

    Every deal in the office, in one place.

    See each deal from enquiry to commission, with the documents, parties and notes on the deal rather than in someone’s inbox.

  • Insights

    See which listings pull their weight.

    Views, enquiries and contact clicks per listing, across the agency.

Deals and compliance

Records you can stand behind.

Deal paperwork belongs to the agency, not to someone’s inbox. The deal tracker keeps it together, keeps it safe and keeps it for as long as the rules say.

  • FICA packs on the deal

    Keep FICA packs, offers, mandates and transfer paperwork on the deal they belong to, not in someone’s inbox.

  • Your FFC, on file

    Keep the agency’s Fidelity Fund Certificate on file and, if you choose, publish a copy on your agency site.

  • An audit trail

    Every upload, view, download, share and delete of a deal document is recorded with who and when. Owners can export it as CSV.

  • 5-year document retention

    Deal documents are kept for 5 years from upload for record keeping, and cannot be deleted before then.

  • Encrypted, per agency

    Private documents are encrypted with keys that belong to your agency, and kept apart from every other agency on the platform.

  • Choose your data region

    Pick where private documents and photos are stored when you set up: the United States, the European Union, Asia-Pacific or Oceania.

Pricing

Plans that grow with the office.

Team is $99 USD a month for 5 agent logins and up to 500 published listings. Agency is $249 USD a month for 15 agent logins, 3 teams and up to 2,000 published listings. Start free on Starter and move up when the team joins. Paid plans are billed monthly or yearly.

Billing period

A place to start

Starter

$0

USD per month

$0

Free, every year

Enough to get a real site up, with listings, enquiries and your own subdomain.

Credits every month
20
Published listings
25
Custom domain
Not yet
  • Up to 25 active listings
  • One login
  • Your own personal site address
  • Deal tracker with up to 5 open deals
  • 250 newsletter sends a month
  • Enquiry form and basic CRM
  • Listing imports and AI enhance from your credits
  • A small "Website by prop.forsale" credit in your site footer

For your agency team

Team

$99

USD per month

$831.60

USD per year, 30% less than monthly

A team of agents on one site, with seats, a team and the limits raised to match.

Credits every month
2,000
Published listings
500
Custom domain
Included
  • Up to 500 active listings
  • 5 agent seats, 1 team (branch, office or region)
  • 3 custom domains
  • Deal tracker teams, with templates shared per team
  • 15,000 newsletter sends a month
  • Remove prop.forsale branding

For your agency team

Agency

$249

USD per month

$2,091.60

USD per year, 30% less than monthly

For an agency with branches: more seats, three teams and higher limits.

Credits every month
6,000
Published listings
2,000
Custom domain
Included
  • Up to 2,000 active listings
  • 15 agent seats, 3 teams (branches, offices or regions)
  • 10 custom domains
  • Deal tracker teams, with templates shared per team
  • 50,000 newsletter sends a month
  • Remove prop.forsale branding

All prices are in US dollars (USD) per month, before applicable taxes. Annual billing is discounted. Every plan includes credits every month: Starter includes 20 credits every month, paid plans more. Monthly credits are used first and reset each month, so unused ones do not carry over. Credits you buy never expire, on any plan. Need more email sends? Add a monthly email add-on, or buy a one-off pack of 10,000 sends for $12, valid for a year, for an ad-hoc campaign. Listing counts are published listings; drafts and archived listings are never counted.

Larger team, several offices or Enterprise terms? Talk to sales

Get your office started

Set it up this week, at your pace.

There is nothing to install and nothing goes live until you publish it.

Free to set up. Nothing goes live until you publish it.

  1. Create the agency workspace on Starter. It is free and asks for no card.
  2. Choose a template, add your brand and import a handful of listings to see them on your site.
  3. Move to Team when the team is ready and invite up to 5 agents by email, or to Agency for up to 15.

Talk to sales

Several offices, a larger team or Enterprise terms? Tell us about your agency and a person on our team will reply by email.

We reply to this address.

Optional.

Optional: offices, how you work today, what you want to change.

Prefer email? sales@pfs-stage.dev

Questions

What principals ask first.

How many agents can we add?

The Team plan includes 5 agent logins and the Agency plan includes 15. Principals take the owner role and agents the member role, and you can invite or remove people from Team settings at any time.

Can our agents keep their own profiles and sites?

Yes. An agent can run a personal profile and site on their own account, with your agency named as their affiliation. Affiliation is profile information: it does not move listings between accounts or give either side access to the other.

How do we bring our listings across?

Import listings from supported links. Each one arrives as a draft in your workspace, with the details and photos mapped for you to check, and nothing is published until someone on your team publishes it.

Where is our data stored?

You choose a data region for private documents and photos when you set up the agency: the United States, the European Union, Asia-Pacific or Oceania. There is no African storage region yet, so South African agencies are stored in the United States by default.

How long are deal documents kept?

Deal documents are kept for 5 years from upload for FICA record keeping. A document can be hidden from a deal before then, but the file itself is not deleted until the period ends.

What does it cost?

The Team plan is $99 USD a month and the Agency plan $249 USD a month, before applicable taxes, with a discount for paying yearly. You can set the agency up free on Starter today, with no card, and move up when you are ready.

Next step

Give your agents one place to work.

Start free, bring a few listings across and see your agency site before anyone else does.

Start your site

Free to set up. Nothing goes live until you publish it.

Working on your own? See prop.forsale for agents