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For independent agents, and agents inside an agency

Your name.
Your listings.
Seen by more buyers.

Your own website and profile, your listings on prop.forsale, and one desk for every enquiry and deal. Import a listing from a link, let AI tidy the description, and publish when you are ready.

Free to set up. Nothing goes live until you publish it.

A bright, welcoming interior with room to work and meet
Built around you

Your agency can change.
Your presence stays.

Your listings. Your leads. Your brand.

21 ways to make it yours. Choose your website template during setup.

Your presence, beyond the portal

Give clients a place to find you. Wherever you work next.

Your name is what clients remember. Give them a place to see your expertise, explore your listings and get in touch directly, alongside the portals and your agency website.

When your agency changes, update the affiliation on your personal site. Your profile and site address stay in place, so your next chapter starts with a presence you have already built.

The search result carries
On a portalThe portal brand
On your own siteYour brand, your photography, your copy
The enquiry arrives
On a portalThrough the portal, on its terms
On your own siteIn your inbox and your pipeline, immediately
The enquiry record
On a portalOne channel alongside your other tools
On your own siteSource, listing and consent in your dashboard
What you pay for
On a portalYour portal listing package
On your own siteYour website plan, with usage you can track

What you get

Your presence. Your working day. Connected.

A place for clients to find you, a portal that shows your stock to more buyers, and the tools to take the next enquiry all the way to a deal.

  • Your own brand

    A website in your name, not a portal page.

    Pick one of six templates, add your photo, areas and contact details, and publish on your own address. Connect your own domain on Pro.

  • Faster listings

    Paste a link. Get a draft.

    Import a listing from a supported link. It lands as a draft you check, and AI can tidy the description before you publish.

  • Deal tracker

    From first enquiry to commission.

    Every enquiry arrives with its source and listing. Move the deal through viewing, offer, conditions and transfer, with documents and notes kept on the deal.

  • Live on prop.forsale

    Seen by buyers who have not met you yet.

    Every listing you publish goes live on prop.forsale, where people search in plain words for homes, farms, apartments and commercial space.

  • Insights

    Know what is working.

    Views, enquiries and contact clicks per listing, so you know where the next lead is coming from.

Wherever you work

On your own, or inside an agency.

prop.forsale works for the agent. Use it as your whole business, or as your own corner of the internet alongside your agency.

Independent agents

Run your whole business from one place.

Your website, your listings, your enquiries and your deals, without stitching five tools together.

  • Your own site and address, with a custom domain on Pro
  • Listings imported from a link, checked by you
  • A deal tracker that runs to commission

Agents inside an agency

More reach, under your own name.

Keep working with your agency and its portals. Add a personal profile and site that buyers can find, and that stays yours if you move.

  • A profile with your agency affiliation, which you can update
  • Your published listings live on prop.forsale
  • Enquiries from your site land with you

Bring your agency

Think your office should be on it too?

Show your principal what the agency plan does: a shared workspace, one brand site with every agent on it, and deal records kept properly. Send them the page, or an email written for you.

Pricing

Start free. Move up when the stock does.

Create your site on Starter with no card required. Starter is the free trial: top up credits as you go, and move to a paid plan when you are ready.

Billing period

A place to start

Starter

$0

USD per month

$0

Free, every year

Enough to get a real site up, with listings, enquiries and your own subdomain.

Credits every month
20
Published listings
25
Custom domain
Not yet
  • Up to 25 active listings
  • One login
  • Your own personal site address
  • Deal tracker with up to 5 open deals
  • 250 newsletter sends a month
  • Enquiry form and basic CRM
  • Listing imports and AI enhance from your credits
  • A small "Website by prop.forsale" credit in your site footer

For an independent agent

Solo

$29

USD per month

$243.60

USD per year, 30% less than monthly

For an independent agent and an assistant: more listings, more credits and your own domain name.

Credits every month
500
Published listings
100
Custom domain
Included
  • Up to 100 active listings
  • You + an assistant
  • Custom domain
  • 2,500 newsletter sends a month
  • Full lead pipeline and commission tracking
  • Remove prop.forsale branding

For your agency team

Team

$99

USD per month

$831.60

USD per year, 30% less than monthly

A team of agents on one site, with seats, a team and the limits raised to match.

Credits every month
2,000
Published listings
500
Custom domain
Included
  • Up to 500 active listings
  • 5 agent seats, 1 team (branch, office or region)
  • 3 custom domains
  • Deal tracker teams, with templates shared per team
  • 15,000 newsletter sends a month
  • Remove prop.forsale branding

All prices are in US dollars (USD) per month, before applicable taxes. Annual billing is discounted. Every plan includes credits every month: Starter includes 20 credits every month, paid plans more. Monthly credits are used first and reset each month, so unused ones do not carry over. Credits you buy never expire, on any plan. Need more email sends? Add a monthly email add-on, or buy a one-off pack of 10,000 sends for $12, valid for a year, for an ad-hoc campaign. Listing counts are published listings; drafts and archived listings are never counted.

Larger team, several offices or Enterprise terms? Talk to sales

Questions

The things everybody asks first.

Do I have to leave the portals to use this?

No, and you should not. Keep every listing where it is. prop.forsale imports from a portal listing URL, so your own site can carry the same stock while the portals carry on doing what they do. The point is to own a second door that nobody can price you out of.

What happens if I change agencies?

Your personal site stays on the same address. Update your agency affiliation and public contact details, and change your login email in Account settings if needed. Agency affiliation is profile information; it does not transfer ownership of listings or give another agency access to your account. Only publish content you are entitled to use.

Who owns the leads?

You do. An enquiry from your site lands in your pipeline, on your tenant, with its source, its listing and its consent record attached. You can export your contacts at any time, and erasing a contact really erases it.

What is a credit, exactly?

A credit is the unit for the things that cost real money to run: importing a listing from a URL, an AI enhance pass over a description, AI chat, and email volume beyond what your plan includes. Every plan includes credits every month (Starter 20), used first and reset each month, so unused ones do not carry over; credits you buy as a pack never expire. An AI enhance that fails is refunded, while asking for another version, or rejecting a draft and generating again, is a new charged pass. Every debit is written to an append-only ledger with the reason attached, so the balance is always explainable.

Can I use my own domain name?

Yes, on every paid plan. Every site starts on a personal subdomain, which works from the moment you publish. When you connect your own domain, it becomes the address search engines index and the subdomain forwards to it.

Does my site show prop.forsale branding?

On the free Starter plan your site footer carries one small "Website by prop.forsale" credit. Every paid plan removes it, so the site carries only your brand.

Is it built for commercial property or is it a residential tool?

Commercial and industrial first. The listing model carries GLA, erf size, zoning, building grade, parking ratio, eaves height, power supply and yard, and rentals are handled as a rate per square metre per month, in the listing’s own currency, with a gross or net flag. Residential is a subset of the same model rather than the thing it was designed around.

Is it built for privacy law such as GDPR and POPIA?

It is built for consent-based privacy law rather than retrofitted to it. Enquiry and subscribe forms capture explicit, specific consent; newsletter signup is double opt-in with the consent timestamp and source stored on the contact; and there is an erasure path that removes a person from the system rather than flagging them as hidden.

What does it cost to get started?

Nothing. Starter is free to set up, no card is asked for during signup, and nothing goes live until you publish it. Paid plans are billed by card, monthly or yearly, and you can change plan, update your card or cancel from your billing page at any time.

Next step

Make your next introduction your own.

Choose a template, add your name and preview your site. Take your time with the details. You decide when it goes live.

Start your site

Free to set up. Nothing goes live until you publish it.

Running an office? See prop.forsale for agencies